Client: UnionDigital Bank (UDB)

Industry: Digital Banking, Fintech

Location: Philippines

Challenges

UnionDigital Bank, a subsidiary of UnionBank—one of the largest banks in the Philippines—was established to cater to the mass market and underserved segments within the country. The bank faced several challenges in its digital transformation journey:

Rapid Digitalization Need

With the imperative to “Digitize or Die,” UDB needed to quickly establish a digital presence to remain competitive.

Targeting Underserved Markets

The challenge of reaching and effectively serving the underserved populations in the Philippines.

Operational Readiness

The need to go from concept to operational status in an extremely short period to meet market demands.

Solution

UnionDigital Bank partnered with Sunline to implement a Digital Core Banking System. This solution was tailored to meet UDB’s specific needs:

Fast Deployment

The system was designed to be deployed rapidly, allowing UDB to go from zero to operational in just 35 days—a record time.

Scalable and Flexible Architecture:

The core banking system was built to support the bank’s growth, with the flexibility to adapt to future innovations and customer needs.

Focus on Underserved Segments

Special features and products were included to address the financial needs of the mass market in the Philippines.

Implementation

The project was executed with remarkable speed and precision:

  • 35 Days to Operational Status: UDB was able to launch its digital operations in just over a month, thanks to the streamlined deployment process.
  • Collaborative Effort: The rapid deployment was achieved through close collaboration between UnionBank, UnionDigital Bank, and Sunline, ensuring that all aspects of the system were tailored to UDB’s needs.

Results

The digital transformation yielded significant benefits for UnionDigital Bank:

Rapid Market Entry

UDB successfully entered the market and began serving customers in record time, enabling it to quickly establish a foothold in the digital banking sector.

Enhanced Customer Reach

The new digital platform allowed UDB to effectively reach underserved segments, processing over 10,000 applications on a daily basis, providing them with much-needed financial services.

Operational Excellence

The bank’s ability to go from concept to operation in such a short time set a new benchmark in the industry for digital banking transformations